Trends & Innovations - Wednesday
Stores in the Ginza district of Tokyo will begin beaming special offers and coupons to passers-by next month using a network tied to radio frequency identification tags. The tags and transmitters will identify a shopper’s location and transmit messages on nearby stores or products to the passer-by’s mobile phone or a special receiver that will be available to rent. Project developers said future systems will seek to target specific types of customers with tailored information. Visitors in Ginza also will be able to access local maps and tourist information in 5 languages transmitted through radio tags on street lamps.
Family gathering via virtual tech
The virtual family dinner system that allows scattered family members to dine together at different locations was developed by technology consulting firm Accenture. The system uses a video conferencing device. Users can see what’s on each other’s table when they interact. For example, when a family member who lives alone puts a meal on the table, the system’s software automatically finds family members who are wired and determines who might be available to join the dinner. Prototype would become available in about 2 years and cost up to $1,000 per household.